The Dinah Washington of appl. linguistics

1 09 2009

Dear colleague,

You are kindly invited to attend the opening of the 2nd three-day International  Workshop on Discourse in Organizations (DiO) on Wednesday 16 September 2009 at the Zebrastraat convention centre, purple room (Zebrastraat 32, Ghent).

19.30 Lecture by Professor Celia Roberts (King’s College London):
‘Taking ownership’: language and ethnicity in the job interview

21.00 Reception

PS: Celia is in a class of her own, kinda like Dinah. Aloxe recommended.

1.1.1 Print journalism and applied linguistics

9 05 2009

***This is an outdated version. Please do not cite or reproduce in any way.***

Newspapers occupy a prominent position in the news media ecology. This is due to the fact that (i) newspapers are one of the oldest and most widespread forms of mass media; (ii) newspapers traditionally employ more journalists than other news media; and (iii) the professional values for which newspapers stand are seen as industry-wide standards of journalistic practice[1]. Over the years, much ink has been spilled over the values that the press subscribe to (and debates over standards of quality and ethics still rage, as will be shown), but by and large, the principles that Bill Kovach and Tom Rosenstiel spell out in The Elements of Journalism are widely recognized as elementary. These nine elements are: Read the rest of this entry »

The (in)effectiveness of product-recalls

28 11 2008

Utrecht University’s Daniel Janssen kicked off the 2008-2009 DiO Interactive Workshop Series with an interesting research talk on the genre and framing of consumer product recalls. Daniël’s experimental research shows that image management strategies which minimize or maximize threats to consumers have little or no effect on the reader (as measured by reader response rates of fictitious, manipulated product recalls). In passing, Daniël made some insightful comments about the pros and cons of quantitative applied linguistic research.