According to a Digital Anthropology Report, Britons use digital technologies in six distinct ways. The ‘six tribes of homo digitalis’ think, use and behave differently: “Some of these tribes have embraced technology and put it at the centre of their lives. For other tribes, “the internet” is a rather frightening jungle.”
According to Social Anthropology Professor David Zeitlyn, people’s willingness to embrace digital technologies will define your (professional) success in life – more so than your social class: “the extent to which people use social networking and promote themselves online will become more important in determining their careers than what school or university they went to”. Read the full report here (.pdf) or click the image to find out which tribe you belong to.
[H/T: John Postill @ antropologi.info]