I am still jetlagged and so I read everything from movie reviews to working papers on language diversity:
I would suggest that a sound sociolinguistics of globalization should not just look at the world and its languages, but also to the world and its registers, genres, repertoires and styles, if it wants to have any empirical grounding. It is in small-scale, niched phenomena such as the ones considered here [i.e. the language ideologies of American accent websites, TVH] that we see real language: language that is invested by real-world interests and language that matters to real people.
Jan Blommaert (WPLD 8, p17). And no, this quote does not induce sleep. But let’s try anyway – otherwise I won’t get to see anything of Melbourne during daylight.