Am doing backflips over Judy Sims’ presentation about new media economics. She draws mainly on Havas Media Lab’s Umair Haque (whom I had not heard of previously, thanks Judy). In Media 2.0, abundance rules supreme, as opposed to scarcity in Media 1.0. This abundance creates endless niches which can snowball (a crucial word) into mega niches.
Judy talks about 3 types of snowball triggering entities: smart aggregators, micro-platforms, and
Re-constructors – Sites that take the micro-media chunks and reconstruct them into something of new value. My favourite example of this is We Feel Fine, …
Go ahead. Click the link. Wait for the application to load and enjoy this “artwork authored by everyone“. Re-entextualization. That’s what’s up.