How business reporters blow it

15 06 2009

Nice article on MotherJones.com by former Wall Street Journal reporter Dean Starkman about the inward state of business journalism.

Increasingly, business coverage has addressed its audience as investors rather than citizens, a subtle but powerful shift in perspective that has led to some curious choices. The Journal, for example, at times seemed to strain to find someone other than Wall Street to blame for the mortgage mess: A December 2007 story announced that borrower fraud “goes a long way toward explaining why mortgage defaults and foreclosures are rocking financial institutions,” though no such evidence exists.

There is another trend too. Business coverage tends address its audience as consumers more than citizens. The market for business-news-for-citizens has dried up a while ago and consumer-oriented news coverage (product reviews, marketing news, personal finance advice, …) caters to a larger (read: less financially literate) and thus easier to reach audience.


Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: