Who’s (still) reading US newspapers wonders Good Magazine? Apparently, more people do on weekends than during the week. Based on (outdated) 2006 Audit Bureau of Circulations data, Good concludes that the majority of US newspapers with large circulations “are not reaching all the readers that they should be reaching”.
This reminds me of NY Times columnist Joe Nocera’s answer to the question ‘Does cutting staff cut the market value of newspapers?’ To him, it’s a chicken-or-egg question. If news quality is degraded by staff cuts, does that move feed on declining circulation numbers? Or, is the decline in circulation driving the need to cut staff?