All aboard the InJo bandwagon

2 01 2009

Coined in 2003 by David Nordfors, Innovation Journalism (InJo) offers an (intuitively appealing) alternative to traditional newsbeat journalism. InJo is commonly described as a “horizontal newsbeat” in which innovation is seen as “the key element of paradigm shifts and cultural change”:

Traditional newsbeats — business, technology, science and political journalism — tend to treat innovation as a topic within each beat, focusing on certain aspects of innovation processes and ecosystems. For Innovation Journalism the process of innovation itself is the central concept, treating business, technology, politics etc. as nested components of a news story. It can tell the story of innovation and convey the bigger picture.

In a recent EJC article, InJo guru David Nordfors gives his views on (professional) journalism, attention economies and news media business models. He does not offer any quick and dry answers but instead asks some pertinent questions.

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